How does social media affect our values and priorities?

In a day and  age where media heavily controls the flow of info, it's hard to create our own individual sets of values. This topic aroused my brain when I reed  through the novel titled "Amusing Ourselves To Death". Early on in the book, the text emphasizes how the  main  platform or medium of media controls a lot of how we think as a people and society. For example, an oral orientated society may value someones ability to memorize a parable or their ability to tell stories. Same goes for a print based society where the people may find value in  one's ability to write poems or formulate complex speeches. To put it in  simpler terms, the "medium" tends to affect what people perceive as valuable or important, or maybe even intelligent. Today, we live in a world where information is streaming through the skies, and it's medium is the apps on your phone. That handheld computer is so ridiculously influential in our lives. It can be a responsible machine, or it  can control  your  responsibilities. The most important things to my generation today is what celebrity has roused the juiciest drama, new and stupid trends to take part of,  and tik tok dances. We live in a world where people only care about  their status and popularity instead of possibilities this world holds or the philosophy behind a subject. Is it too far off to say that a simple app on your phone can determine how you live and perceive this world? I don't think so. How many people live on this Earth to create a viral trend or to grow their follower  count on Instagram and tik tok? Probably countless. However, social media also has done good. When I look at things like the Black Lives Matter movement, its hard to not notice how fast awareness was brought to it due to the awareness on platforms like Instagram. Even when Covid  was a minor  problem, people brought massive attention to it through social media. This does arouse a question, however. How is all this affecting our values?